(a) The words "discount," "finance," "credit," or others of similar meaning, shall not be used as part of a firm, trade or corporate name or title unless the licensee is actually engaged in the financing for other firms of installment or other purchases of furniture.
(b) The words "warehouse," "storage," "unclaimed," or others of similar meaning, shall not be used as part of a firm, trade or corporate name or title unless the principal business of the licensee is the actual storage of furniture for hire in a recognized storage warehouse.
(c) The words "railroad," "unclaimed freight," or others of similar meaning, shall not be used as part of a firm, trade or corporate name or title unless the licensee is actually a department of a railroad.
(d) No licensee shall sell or advertise for sale furniture from a private residence under any circumstances, nor shall he be affiliated with, or knowingly provide furniture to, any dealer selling furniture to the public from a private residence.
(e) No licensee shall conduct any sale under the name of "auction sale" unless an auctioneer, duly licensed by the City of New York, is employed to conduct such sale. Such auction sale must be bona fide and without reserve and in all other ways must comply with the laws relating to auctions.
(f) New, used or reconditioned furniture, respectively, must be advertised and sold as such.
(g) The restrictions applying to the use of certain words as part of a firm, trade or corporate name or title of licensees apply equally to the misleading use of the said words in advertising. Licensees will be held to strict accountability for any misleading or false advertising, and the use of such shall be grounds for disciplinary action on the license.