A home improvement contractor or any salesperson, employee or agent of such contractor shall affirmatively disclose that an estimate in writing of the materials and labor necessary for a specific home improvement job is available to any consumer. Upon request, such contractor shall make and furnish to the consumer such estimate. A reasonable fee may be charged for the estimate, which fee shall be disclosed to the consumer prior to the furnishing of the estimate and shall be itemized and reflected in the total estimated contract price.