Standards to measure and compute the amount of sign area permitted in the various districts are herein established, as follows.
(a) The total area of all signs permitted on a lot in accordance with regulations set forth in the following sections shall include:
(1) The area of the faces visible from a public way of all permanent exterior signs, plus
(2) The area of permanent signs placed upon the surface of windows or doors, plus
(3) The area within an outline enclosing the lettering, modeling or insignia of signs integral with a wall and other signs not designed as a panel.
(b) The frontage of a building shall be the number of lineal feet of the facade facing the principal street or containing the main entrance of a store, office, service or manufacturing building.
(c) The frontage of a lot not occupied by a building shall be the number of lineal feet the lot abuts on the principal street.
(d) Buildings or uses permitted in Business and Industrial Districts and having frontage on a second street may include 20 percent of the length of the facade on the lot facing the second street.
(Ord. 474. Passed 8-27-73.)
(Ord. 474. Passed 8-27-73.)