The purposes of the regulations in this subchapter are to:
(A) Alleviate existing problems with signs which include among others, an over-abundance of signs causing clutter and visual pollution, a number of abandoned, deteriorated and unsafe signs, and flashing portable signs that distract, confuse, obscure, compete and conflict with motorists’ vision;
(B) Ensure that signs are compatible with the individual property, with adjacent land uses and with the total visual environment of the community and promote an improved visual environment by encouraging creativity and flexibility in the design and use of signs;
(C) Recognize that the sizes and types of signs which provide adequate identification in pedestrian-oriented business areas differ from those necessary in vehicular-oriented areas where traffic is heavy, travel speeds are greater and required setbacks are greater than in pedestrian areas;
(D) Promote and protect the public health, safety and general welfare;
(E) Recognize that instances may occur where strict application of the provisions of this article may deprive a person of the reasonable use of a sign, and provide a procedure whereby variance from the regulations herein may, for good cause, be permitted.
(2011 Code, § 34.0307.01)