(A) (1) Guideline 1. Enhance the individuality of businesses through the use of individual company logos and color schemes while still promoting the characteristics of the design district and reducing “sign clutter”.
(2) Standards.
(a) Commercial and industrial sites within the design overlay may have only one individual free-standing sign on-site at the district level. Utilization of the district level free-standing sign is exclusive from utilization of a high-rise sign when allowed. Total number of signs (including wall, projecting, mansard or free-standing) and maximum height and sign area shall be determined by the underlying zone.
(b) All signs, including wall signs and projecting signs, shall be constructed to enhance the design district and shall be framed in.
(c) Directional signage, such as those indicating entrances and exits, shall be used in such a way that does not distract from the visual landscape of the district.
(d) Free-standing signs shall be constructed of materials and designed in such a way that compliments way-finding and gateway signage established by the city.
(e) Free-standing signs shall be surrounded by landscaping that consists of natural features that contribute to the “prairie fire” theme. The natural features could include, but are not limited to, prairie flowers, prairie grasses, ornamental grasses or stone. However, if plantings would detract from the design elements of the solid base, this landscaping could be reduced or eliminated.
(f) District level free-standing signs (not including high-rise signs) shall have a solid base constructed of materials that compliment the building materials of the primary building on site as well as the way-finding and gateway signage established by the city. Image 8 shows what a solid base could look like. District level free-standing signs shall be framed in. Pole or pylon signs at the district level are not allowed.
(B) (1) Guideline 2. Promote the consolidation of high-rise signage among businesses to reduce “sign clutter.”
(2) Standards.
(a) A sign program shall be designed for existing, undeveloped subdivisions under one ownership at the date of the adoption of these guidelines as well as for all subdivisions created after the date of the adoption of these guidelines.
(b) Location of signage (private and public) on adjacent properties shall be shown on the site plan to ensure that signs for businesses are evenly distributed throughout the district.
(2011 Code, § 34.04060.9)