The purpose of this chapter is to create the legal framework for a comprehensive but balanced system of signage to promote communication between people and their environment and to avoid the usual clutter which is potentially harmful to traffic and pedestrian safety, property values, business opportunities, and community appearance. This chapter is adopted for the following purposes:
(a) To preserve, protect and promote public health, safety, and welfare.
(b) To preserve the value of private property by assuring the compatibility of signage with surrounding land uses.
(c) To protect the physical and mental well being of the general public by recognizing and encouraging a sense of aesthetic appreciation for the visual environment.
(d) To enhance the physical appearance of the Village by preserving the scenic and natural beauty of the area.
(e) To enhance the Village’s economy, business and industry by promoting the reasonable, orderly and effective display of signage and encouraging better communication between an activity and the public it seeks with its messages.
(f) To protect the general public from damage and injury which may be caused by distractions, obstructions, and hazards created by certain signage.
(g) To protect pedestrians and motorists within the Village from injury caused by distractions, obstructions, and hazards created by certain signage.
(h) To protect the public investment in streets and highways by reducing distraction which may increase the number and severity of traffic accidents.
(i) To encourage sound practices and lessen the objectionable effects of competition with respect to size and placement of signage.
(Ord. 09-2020. Passed 6-15-20)