The provisions of this article shall not apply to or affect the following persons:
(a) Persons acting pursuant to any order or process of a court of competent jurisdiction;
(b) Persons acting in accordance with their powers and duties as public officials;
(c) Duly licensed auctioneers, selling at auction; or
(d) Any publisher of a newspaper, magazine or other publication who publishes in good faith, any advertisement, without knowledge of its false, deceptive or misleading character, or without knowledge that the provisions of this article have not been complied with.
(1977 Code Sec. 34.04.)