(a) No taxicab covered by the terms of this chapter shall be licensed whose color scheme, or the name, monogram or insignia to be used thereon shall be in conflict with, or, in the opinion of the Police Department, imitate a color scheme, monogram, name, or insignia used by any other person, firm or corporation operating a taxicab or taxicabs, in such manner as to be misleading or tend to deceive or defraud the public; and provided further that if after a license has been issued to a taxicab hereunder, the color scheme, name, monograms or insignia thereof is changed so as to be in conflict with or in the opinion of the Police Department imitate any color scheme, monogram, name or insignia used by any other person, firm or corporation, operating a taxicab or taxicabs in such manner as to be misleading or tend to deceive or defraud the public, the license of such taxicab or taxicabs shall be revoked.
(b) The full name or the monogram or insignia of the owner of every taxicab shall be conspicuously displayed on each side of each taxicab on the outside of either the front or the rear doors, or both, in letters of at least two inches high or, in the case of a monogram or insignia, not less than eight inches high.
(c) Within thirty days after a request from the Police Department, the operator shall present a photograph in color of the color scheme, monogram or insignia of the operator, which photograph shall be delivered to the Department.
(Ord. 390. Passed 6-20-73.)