(A)   In order to defray the additional cost of processing the applications, all applicants shall pay the total cost of staff and/or consulting time spent exclusively in producing materials for the applicant’s request plus all material cost for the request.
   (B)   For the purpose of this section, the following definitions shall apply unless the context clearly indicates or requires a different meaning.
      MATERIALS. Includes, but not be limited to, maps, graphs, charts, drawings, and the like, and all printing or reproduction of same.
      STAFF AND/OR CONSULTING TIME. Includes any time spent in either researching for or actual production of materials.
   (C)   The hourly rate for staff and/or consulting time shall be established and made available to the applicant by the City Clerk prior to production of any materials, and the applicant shall be given a reasonable estimate of projected time and/or material costs.