(A) Posting of license. Each licensee shall display at all times in its vehicle, a current license issued by the office of the Clerk-Treasurer authorizing that licensee to operate within the city limits.
(B) Rates and charges. Each licensee under this section shall file with the Clerk-Treasurer a copy of that licensee’s current fare schedule, which shall be open to the public and exhibit all rates and charges which the licensee has established and requires as payment for any of its services. It shall be unlawful for any licensee to charge or to permit to be charged a fare greater than is specified in its rate schedule. A fare schedule may only be changed upon 30 days written notice to the Clerk-Treasurer. All licensees shall display their rates in a prominent place within each licensed vehicle.
(C) Color scheme.
(1) The business name and color scheme to be used by each licensee under this section shall not be similar to one being used by another licensee, nor shall any name or color scheme in any way tend to deceive the public as to the identity of the licensee. For purposes of this section, the licensee which has been using a particular name or color scheme for the longest continuous period of time shall be entitled to continue to use it, without infringement. The unlawful or improper intrusion by any other licensee upon the business name similarity in business name, of vehicle color, shall subject the licensee to an immediate revocation of his or her license, after a hearing before the Board of Public Works and Safety.
(2) Notwithstanding the foregoing, every taxicab licensee shall have the name of the cab company, as the name is known in the community and disclosed on its application, printed in easy to read letters on the side of each taxicab.
(D) Advertising. Commercial advertising may be permitted each licensed taxicab. No advertising or placards shall be placed on taxicab in such manner as to hinder, block, or obscure the vision of the driver of the taxicab or any other vehicle. It is the intention of this provision to permit a licensee to provide commercial advertising for commercial enterprises regarding subjects not contrary to the peace, dignity or public good.
(Ord. 2010-11, passed 8-16-10)