A. Purpose and Intent. The provisions of this Section shall govern all signs within the City, as defined in Section 11: Definition of Terms. It is the purpose of this Section to promote the public health, safety and general welfare through reasonable, consistent, content-neutral, and non-discriminatory sign standards.
a. No sign may be constructed, erected, altered, replaced, or modified except in accordance with the requirements of this Section and UDO.
b. The provisions of this Section are intended to support aesthetic improvement of the City through diverse sign types and to protect the general safety of pedestrians and motorists.
c. No portion of this Section is intended to violate free speech rights.
d. Any type of sign not expressly permitted or exempted in this UDO is prohibited.
B. Applicability. The provisions of this Section shall apply to signs erected, affixed, placed, painted or otherwise established after the effective date of this UDO, unless exempted in accordance with Sections 8.2.3: Nonconforming Signs, 8.2.9: Prohibited Signs, 8.2.10: Exempt Signs or 8.2.11: Temporary Signs.