It is the intent of this to authorize the use of signs:
(A) To encourage the effective use of signs as a means of communication in the town.
(B) To preserve Mills River as a community that is attractive to business and industry while also preserving the natural beauty of the area.
(C) To protect existing values in both residential and non-residential areas.
(D) To improve pedestrian and traffic safety.
(E) To minimize the possible adverse effects of signs on nearby public and private .
(F) To improve the overall aesthetics of the community by preventing over-concentration, improper placement, and excessive height, bulk, and area of signs.
(Ord. 2017-07, passed 11-10-2017)