A. The purpose of this chapter is to create the legal framework for a comprehensive and balanced system of sign regulations that will preserve the right of free speech and expression, provide an easy and pleasant communication between people and their environment, and avoid the visual clutter that is potentially harmful to traffic and pedestrian safety, property values, business opportunities, and community appearance. With these purposes in mind, it is the intent of this chapter to authorize the use of signs that:
1. Promote the health, safety and general welfare of visitors and citizens of the city and preserve and enhance property values.
2. Encourage a positive business atmosphere.
3. Promote and accomplish the goals, policies and objectives of the city of Mesquite's master plan.
4. Promote aesthetically pleasing and compatible signage which implements the unified development ordinance of the city.
5. Provide for consistent and fair application and enforcement of the regulations pertaining to signs.
B. The regulations of this chapter shall apply on all public and private lands.
C. It is not the intent of this chapter to interfere or conflict with legally existing private restrictions, covenants, agreements or easements unless they are less restrictive than required by this chapter. (Ord. 412, 10-28-2008, eff. 11-27-2008)