Any person who has made application which has been denied or not acted upon within 30 days after the application may apply directly to the Council for a license. The application to the Council shall contain the same information required in the original application, plus any additional information that the Council may require or that the applicant may feel is pertinent. The Council may grant the license, after hearing if the requirements of this code are substantially complied with, and in the opinion of the Council, granting the license would be in the best interests of the public.
(’77 Code, § 501.04)