The purpose of this chapter is to regulate commercial and noncommercial signs and advertising displays designed to be visible outdoors in a manner that without restricting the content thereof that:
A. Recognizes the mass communications needs of both businesses and other parties.
B. Protects property values and neighborhood character.
C. Creates a more attractive business climate.
D. Promotes pedestrian and traffic safety by reducing sign distractions, obstructions and other hazards.
E. Protects the City’s unique and rural character.
(1987 Code § 7.50.1)