Signage is a significant design element affecting the visual quality and therefore the viability of commercial activity and quality of life in residential areas, as well as the directional needs of cars and people. Signs not only enhance and define the architecture, but support the intended function of the business being advertised or other important information. Because they are publicly viewed, signs can either add or detract from the community character. Therefore, the purpose of this chapter is:
(A) To establish standards to regulate all exterior signs so as to protect the health, safety and general welfare of residents and visitors.
(B) To regulate the sizes, location, character and other pertinent features of all exterior signs in the planning jurisdiction.
(C) To reduce undue and confusing competition between signs.
(D) To prevent conflicts and confusion between advertising signs and traffic control signs or signals.
(E) To prevent possible harm from outdoor signs suspended from or placed on top of structures and otherwise erected above the ground and especially where susceptible to high winds and/or icefall.
(F) To preserve the small town character of the community. (Ord. 922, 5-22-2014)