729.01 PURPOSE.
   (a)   Regulations concerning distress merchandise sales, are being circumvented by persons who purchase the stocks in trade of defunct businesses and conduct liquidation sales at the former places of business of such defunct businesses.
 
   (b)   In most such sales, the person conducting the sales represent to the public that the goods, wares and merchandise being sold have been purchased from the defunct business and that such goods, wares and merchandise are being sold at greatly reduced prices, whereas in reality, most of the goods, wares and merchandise offered at such sales were never a part of the stock in trade of the defunct business but have been purchased by the person conducting the sale only for the purpose of being offered for sale at such sale.
   (c)   Misrepresentations with respect to the real retail value of such goods, wares and merchandise are commonplace and many persons are being deceived and defrauded by such sales.
 
   (d)   The regulation of such sales is necessary to protect the public welfare. (Ord. 76-1959. Passed 10-10-59.)