The Borough recognizes that attractive, appropriately coordinated, well-designed signs can have a positive impact on local business and the community in general. Recognizing that the Borough desires to promote quality development and a pleasing community character that will stimulate business and attract people, this Part provides appropriate sign standards and regulations for the following purposes:
A. To promote safety, comfort, and well-being of the users of streets, roads and highways in the Borough.
B. To reduce distractions and obstructions from signs which would adversely affect traffic safety, and to alleviate hazards caused by signs projecting over or encroaching upon public ways.
C. To discourage excessive visual competition in signage and ensure that signs aid orientation and adequately identify uses and activities to the public.
D. To preserve or enhance the Borough’s character by requiring new and replacement signage which is:
(1) Creative and distinctive.
(2) Compatible with the surroundings.
(3) Appropriate to the type of activity to which it pertains.
(4) Expressive of the identity of individual proprietors or of the community as a whole.
(5) Appropriately sized in its context, so as to be easily readable.
(Ord. 462, 8/14/1995; as amended by Ord. 551, 4/12/2004)