It is hereby determined that, unless regulated as specified herein, the number of signs and billboards in the city would be excessive and unduly distracting to motorists and pedestrians, would create traffic hazards and would reduce the effectiveness of signs needed to direct the public. It is also determined that the number of distracting signs and billboards ought to be reduced to minimize the aforementioned effects, and that the signs and billboards of least value to people within the city are those which carry commercial messages other than the advertisement of any product, service, event, person, institution, activity or business located on the lot where the sign is located, or the sale or rental of such lot. It is also determined that the regulations contained in this subchapter are the minimum amount of regulation necessary to achieve its purposes.
(Prior Code, § 156.270) (Ord. 85-O-1177, passed 6-5-1985)