Signs and advertising structures may be erected and maintained in the districts where such uses are permitted after having secured approval of the location, size and design of said sign or advertising structure subject to the following conditions.
(A) Signs and advertising structures shall conform with the regulations for the district in which they are located.
(B) The area of a sign or advertising structure shall be calculated by multiplying its maximum vertical dimension by its maximum horizontal dimension, if the sign is combined on a single sign face. If separate letter or symbols are used and attached independently, the actual size of each component shall be calculated to determine sign size.
(C) No sign or advertising structure shall be erected at the intersection of any streets in such a manner as to obstruct free and clear vision of operators of motor vehicles, or at any location where, by reason of the position, shape or color, it may interfere with, obstruct the visions of, or be confused with any authorized traffic sign, signal or device or which makes use of the words “STOP,” “DANGER” or any other word, phrase, symbol or character in such manner as to interfere with, misled or confuse traffic.
(D) Lights used to illuminate signs or advertising structures shall be so installed as to concentrate the illumination on the sign or advertising structure and so as to minimize glare upon a public street or adjacent property.
(E) Whenever the area of any sign is limited by this chapter a double faced sign may be erected having the allowed sign area on each side of the sign; provided, the maximum dimension between the two faces of the double faced sign shall not exceed 24 inches or 10% of the maximum dimension of the face of the sign whichever is the lesser.
(F) Signs may be placed on the outer faces of a marquee if they are made a part thereof and do not exceed the Building Code’s limitation on marquees. No sign shall be hung from the underside of a marquee unless it meets the minimum height limitations applicable to a marquee. No signs shall be placed on the roof of a marquee. All wall or projecting signs placed above a marquee shall comply with the requirements for such signs as if no marquee existed.
(G) Signs may be painted upon the surface of a building; provided, however, that when such signs are so located to face a residential district, any lights on the signs shall not shine directly at the residential district.
(H) Not more than 150 square feet of the total sign area shall be permitted on any one building.
(I) No sign or part thereof shall be attached to or extend over any public street right-of-way, unless otherwise provided in this chapter.
(1985 Code, § 36-7-4-600(4.3))