17-8-11 Commercial and light industrial building massing
A.   Intent. This section is intended to accomplish the following goals in commercial and light industrial developments.
   1.   To add character and visual interest to the large building forms typical of commercial and industrial development.
   2.   To break up the visual mass of large-format uses.
   3.   To establish a more pedestrian-friendly scale at the street level and at primary entrances.
B.   The perceived mass and scale of buildings must be reduced by incorporating at least four of the following design elements consistent with the development's architectural character:
   1.   Variations in roof form;
   2.   Variations in parapet heights;
   3.   Wall plane off-sets;
   4.   Distinct changes in texture and color of wall surfaces;
   5.   Ground level arcades;
   6.   Second floor galleries/balconies;
   7.   Protected or recessed entries;
   8.   Other elements as determined by the planning manager.
C.   Building walls that exceed 100 feet in length must incorporate a minimum of four of the following elements:
   1.   Distinct change in color;
   2.   Distinct change in material or texture;
   3.   Change in plane of the building wall that incorporates offsets or archways;
   4.   Windows offset from wall plain;
   5.   Awnings or pedestrian canopies;
   6.   Ground level arcades;
   7.   Other elements as determined by the planning manager.
D.   This section does not apply to industrial uses in the HI zone.