The purpose of this chapter is to promote the use of signs in the village which are safe, aesthetically pleasing, compatible with their surroundings and legible in the circumstances in which they are seen. This chapter recognizes the need for a well maintained and attractive physical appearance of the community, the need to preserve the noncommercial character of residential neighborhoods, and the need for adequate business identification for the conduct of competitive commerce. Further, this chapter is adopted for the purpose of reducing sign or advertising distractions that may increase traffic accidents by distracting driver attention from the roadway. No provision of this chapter is intended to prohibit or permit signs on the basis of content. No provision of this chapter is intended to favor or permit commercial speech at the expense of noncommercial speech. (Ord. 08-08, 7-21-2008)