A. Minor Variance: A minor variance not greater than ten percent (10%) of the applicable dimensional standard for signs may be granted by the planning director as per subsection C of this section.
B. Other Variances: All other sign variances shall be pursuant to the provisions of chapter 8 of this title, and will include the standards of subsection C of this section.
C. Variance Standards: In addressing the standards in chapter 8 of this title, the granting authority shall additionally consider whether the architectural design of a building, the location of a building site or location of a building thereon, or some other circumstance relating to the sign proposal is unusual or unique and that, because of this, a hardship will be created in that the applicant will be denied an opportunity to identify his business or location relatively equal to the opportunity accorded other members of the community not burdened with such unusual or unique architectural design, building site or other circumstance. (Ord. 86, 12-7-1993)