The purposes of this chapter are as follows:
(a) To promote and protect the public health, welfare and safety by regulating existing and proposed outdoor signs of all types and interior signs as proposed herein;
(b) To protect property values, create a visually attractive economic and business environment, enhance and protect the physical appearance of the community and preserve the scenic and natural beauty of designated areas;
(c) To control the size, location and design of signs so that they will be aesthetically harmonious with their surroundings;
(d) To provide review procedures which enable the City to comprehensively evaluate the appropriateness of the sign to the site, building and surroundings;
(e) To reduce sign or advertising clutter, distraction and obstructions that may contribute to traffic accidents and to improve pedestrian and motor vehicle safety by reducing hazards that may be caused by signs overhanging or projecting over public rights of way and sidewalks; and
(f) To curb deterioration of the natural environment and to enhance community development by permitting signs which are compatible with their surroundings. (Ord. 96-61. Passed 4-21-97.)