(A) A strong, economic development-oriented program of marketing should be developed for the District. It should focus on two primary markets:
(1) Downtown consumers and visitors; and
(2) Businesses that could move downtown, or that should remain and expand downtown.
(B) The marketing program should build on prior marketing strategies. Consumer marketing should receive roughly 50% of the budgetary emphasis.
(1999 Lou. Code §151.24) ( Lou. Res. 231-1991, approved 8-30-1991; Lou. Metro Am. Ord. No. 195-2006, approved 10-31-2006)