For the purpose of this subchapter, the following definitions shall apply unless the context clearly indicates or requires a different meaning.
   BUSINESS SIGN or ON-PREMISES SIGN. A sign used to identify a business, profession, trade or occupation on the site and/or the generic or brand name of products or services available at the site, and shall include an attached sign, freestanding sign, projecting sign, and freestanding directional sign on it.
   OUTDOOR ADVERTISING SIGN, BILLBOARD or OFF-PREMISES SIGN. A sign used to display, advertise or otherwise direct attention to any business enterprise, commodity, service or entertainment, conducted, sold or offered at a location other than the premises on which the sign is located.
(1994 Jeff. Code, § 155.01) (Jeff. Ord. 7-1988, adopted and effective 5-10-1988; Lou. Metro Am. Ord. No. 144-2007, approved 7-30-2007)