The Council shall have any and all authority and power to grant, amend, renew or extend by ordinance all franchises of any and all public utilities of every character, including cable television, operating within the City of Longview, and for such purposes is granted full power allowed under state and federal law and the Texas and United States Constitutions. All ordinances granting, amending, renewing or extending franchises for public utilities shall be read at two (2) separate regular meetings of the Council and shall not be finally passed until thirty (30) days after the first reading; and no such ordinance shall take effect until sixty (60) days after its final passage; and pending such time, the full text of such ordinance shall be published once each week for four (4) consecutive weeks in the official newspaper of the City of Longview, and the expense of such publication shall be borne by the proponent of the franchise. No public utility franchise shall be transferable except to persons, firms or corporations taking all or substantially all of the holder's business in the City of Longview and except with the approval of the Council expressed by ordinance. No franchise shall be granted for an indeterminate term nor for a term of more than twenty-five (25) years. No exclusive franchise shall ever be granted. The City of Longview shall have any and all powers and authority in regards to any and all franchises allowed under state and federal law and the Texas and United States Constitutions.