(a) The retail sale of beer, as defined by the Texas Liquor Control Act, in a lawful container direct to the consumer, but not resale and not to be opened and consumed on or near the premises, may be made in any retail establishment within the boundaries of the city, if the owner or operator of such establishment has a valid retail dealers off-premises license issued under and by virtue of the Texas Liquor Control Act.
(b) The retail sale of beer shall not be made in any retail establishment in the city, unless the owner or operator of such establishment has a valid retail dealers off-premises license issued under and by virtue of the Texas Liquor Control Act.
(c) The owner or operator of any retail establishment wherein beer is sold, except liquor stores, shall not use display advertising on the premises relating to the sale of beer.
(Ord. No. 396, § 1-3, 7-12-60)