12-14-5: SIGNAGE ALLOCATION:
   A.   Permitted Sign Area And Type: The total sign area, type and height shall be as specified by the sign matrix in this section. Additional restrictions on specific sign types as provided in article A of this chapter shall also apply.
   SIGN MATRIX
District
Total Signage Allocation
Permitted Signs
Prohibited Signs
District
Total Signage Allocation
Permitted Signs
Prohibited Signs
R1, R1R, S1
1 per street frontage per residence, 3 sq. ft. each sign; signage for home occupations shall not exceed 3 sq. ft. and shall be included in this allocation
Wall signs; monument signs; temporary signs
Temporary signs for home occupations; off premises signs; projecting signs; portable signs; illuminated, moving, or flashing signs
R2, R2R, R3, R3R, S2
Same as R1, plus group sign of 3 sq. ft. per dwelling unit up to 24 sq. ft. per street frontage for multi-family developments; signage for home occupations, vacation rentals and bed and breakfasts shall not exceed 3 sq. ft. and shall be included in this allocation
Wall signs; monument signs; temporary signs
Temporary signs for home occupations; off premises signs; projecting signs; portable signs; illuminated, moving, or flashing signs
S3, S3R, S3M, AC
Group sign of 3 sq. ft. per dwelling unit up to 24 sq. ft. per street frontage for multi- family developments; 100 sq. ft. for commercial developments, plus 1 4-sq. ft. sign per commercial occupant
Wall signs; monument signs; temporary signs
Temporary signs for home occupations; off premises signs; projecting signs; portable signs; illuminated, moving, or flashing signs
S4
4 sq. ft.
Only temporary signs as permitted by the city council
All other signs
OT and OTW - each single business property
50 sq. ft. for the first street frontage and 25 sq. ft. for each additional street frontage, including 1 freestanding sign not to exceed 15 sq. ft.
Wall signs; projecting signs; freestanding signs; off premises signs; way finding signs; temporary signs; individual letter signs
Internally illuminated signs; moving or flashing signs
OT and OTW - each multiple- tenant building
2 sq. ft. per linear foot of street frontage up to 150 sq. ft., including 1 freestanding sign up to 35 sq. ft.
Wall signs; projecting signs; freestanding signs; off premises signs; way finding signs2; temporary signs; individual letter signs
Internally illuminated signs; moving or flashing signs
OT and OTW - each multiple- building complex
1 sq. ft. per linear foot of street frontage up to 75 sq. ft., including 1 freestanding sign up to 25 sq. ft.; 1 wall sign not to exceed 1 sq. ft. per foot of wall frontage per business
Wall signs; projecting signs; freestanding signs; off premises signs; way finding signs2; temporary signs; individual letter signs
Internally illuminated signs; moving or flashing signs
C1, C2, LI, RC - each single business property
100 sq. ft., including 1 freestanding sign not to exceed 25 sq. ft.
Wall signs; projecting signs; freestanding signs; internally illuminated signs1; off premises signs; way finding signs2; temporary signs; individual letter signs
Moving or flashing signs
C1, C2, LI, RC - each multiple- tenant building
2 sq. ft. per linear foot of street frontage up to 175 sq. ft., including 1 freestanding sign up to 50 sq. ft.
Wall signs; projecting signs; freestanding signs; internally illuminated signs1; off premises signs; way finding signs2; temporary signs; individual letter signs
Moving or flashing signs
C1, C2, LI, RC - each multiple- building complex
1 sq. ft. per linear foot of street frontage up to 100 sq. ft., including 1 freestanding sign up to 50 sq. ft.; in addition, each business may have 1 wall sign not to exceed 1 sq. ft. per linear foot of wall frontage
Wall signs; projecting signs; freestanding signs; internally illuminated signs1; off premises signs; way finding signs2; temporary signs; individual letter signs
Moving or flashing signs
P, PR
100 sq. ft. per street frontage, including 1 freestanding sign not to exceed 25 sq. ft.
Wall signs; projecting signs; freestanding signs; off premises signs; way finding signs2; temporary signs; individual letter signs
Moving or flashing signs; internally illuminated signs
 
Notes:
1.   Internally illuminated signs permitted in C1 and RC only, provided the signs are located on frontage facing Pacific Avenue. Internally illuminated signs shall count against the sign allocation at a 2:1 ratio. Each square foot of an internally illuminated sign shall be calculated as 2 square feet.
2.   Way finding signs are permitted in OT, RC, C1, P and PR zones only, subject to city council approval.
   B.   Materials: Signs may be made of any material, other than chipboard; provided, that the sign shall complement the property upon which the sign is erected and shall be durable; wood and paint is preferred. For signs in zones requiring design review, the standards for buildings in those zones shall be used as a guide for sign design.
   C.   Double Faced Signs: Only one side of a double faced sign shall be counted toward the sign area, provided only one side is visible from a single vantage point, such as a freestanding and projecting sign.
   D.   Sign Height: The maximum height of a freestanding sign, including all components of the support structure, cabinet and lighting, if any, shall be as set forth in the following table:
   SIGN HEIGHT
District
Maximum Height1
District
Maximum Height1
OT
8 feet
OTW
12 feet
C1
16 feet
RC
16 feet
C2
16 feet
L1
16 feet
P
16 feet
PR
16 feet
All other districts
6 feet
 
   Note:
1.   All signs must comply with the traffic visibility requirements of section 12-14-4 of this chapter and section 12-13-10 of this title.
(Ord. 849, 8-17-2009)