(a) Every person owning and operating a taxicab under license from the municipality may adopt any trade name, design, color scheme or method of painting or lettering such taxicab that is approved by the Village Administrator. Such trade name, design, color scheme or method of painting or lettering shall include the following matter:
(1) A serial body number assigned by the Administrator to each taxicab and painted on each side and on the rear of the taxicab; and
(2) The name of the owner or the trade name under which he, she or it does business, painted on each side of the taxicab.
(b) Whenever the name of the owner, or the trade name under which he, she or it does business, does not include any one of the words “Taxicab,” “Taxi” or “Cab,” then the word “Taxicab” shall be painted on each side of the taxicab immediately beneath such name or trade name.
(c) Whenever any person owning or operating a taxicab does not adopt and use an approved trade name, design, color scheme or method of painting and lettering as hereinbefore mentioned, then it shall be mandatory for such person to paint the following matter on his or her taxicab:
(1) A frame panel, enclosing on separate lines the name of the owner, the word “Taxicab,” and the serial body number assigned to the taxicab by the Administrator. Such panel shall be painted on each side of the taxicab and shall cover an area at least ten inches by 12 inches. The form of such panel shall be substantially as follows:
JOHN T. SMITH
TAXICAB
320
(2) The serial body number assigned the taxicab by the Administrator, painted on the rear exterior of the taxicab.
(d) All mandatory lettering and wording, whether in a particular trade name, design, color scheme, method of painting or lettering or otherwise, as hereinbefore provided, shall be at least two inches in height and shall be of such color as, in the opinion of the Administrator, will contrast with the color of the body of the taxicab. The serial body numbers on the sides and rear shall be not less than three inches in height.
(e) Whenever the word
PAINT or PAINTED is used in this chapter, it means the application of coloring matter in oil solution and not in water solution.
(f) No person shall cause or permit any taxicab to appear with a trade name, design, color scheme or method of painting and lettering that is not approved by the Administrator for the vehicle concerned or that is not in accordance with this chapter.
(Ord. 1184, passed 1-28-1952; Am. Ord. 82-3, passed 1-4-1982) Penalty, see § 856.99