(A) The purpose and intent of this subchapter is to support and complement the various land uses allowed in the city and its extraterritorial area by the adoption of policies and regulations concerning the placement of signs.
(B) The City Council does hereby find and declare:
(1) The outdoor placement of signs to be a necessary means of communication to the public and a necessary accessory use of many principal uses, but, that the erection of signs should be controlled and regulated in order to:
(a) Promote the health, safety, welfare and convenience and enjoyment of travel on and protection of the public investment in streets and roads in the city area; and
(b) To promote the reasonable, orderly and effective display of signs, displays and devices.
(2) It is also the intent of this chapter to prevent signs from dominating the visual appearance of the area in which they are located.
(Prior UDO, § 9.1)