No person shall represent by advertisement by newspaper, loudspeaker, radio, poster, bill or otherwise that he is operating, offering or maintaining a fire sale, wreck sale, bankruptcy sale, closing out or going-out-of-business sale or a similar sale whereby the public is led to believe that it is being offered merchandise at reduced prices on account of a fire, wreck, bankruptcy, closing out or discontinuance of business, when, in fact, such sale is not a bona fide fire sale, wreck sale, bankruptcy sale or closing-out or going-out-of-business sale.
(1956 Code Sec. 905.04)