For all areas that are zoned with the Design Review Overlay District, the Design Review Board shall review plans for new construction or alterations, or demolition to any property, structure, landscaping, parking lots, or any other physical change to the area zoned with the Design Review Overlay District. Before a building permit or a demolition permit can be issued, the applicant must obtain a Certificate of Appropriateness from the Design Review Board. The procedures for obtaining a certificate of appropriateness are described in this Zoning Code. Applicants are encouraged to bring preliminary plans to the Design Review Board for general discussion and consultation. This consultation shall not constitute fulfillment of the requirements to obtain a Certificate of Appropriateness and is merely a service provided to the applicant.