(A) Every taxicab shall bear on the outside of each front or rear door, in letters between three and five inches in height, the name of the holder of the company license, the number of the taxicab license between three and five inches in height on the rear of such taxicab, and a taxicab license plate bearing the number of the license and the year of issuance.
(B) The taxicab may bear an identifying color, color scheme or design approved by the Board of Public Works. To promote uniform standards and to assist the public in identifying taxi companies, all taxicabs licensed under the same company name shall bear the same design or logo as the other taxicabs licensed under the same company name. No taxicab covered by the terms of this section shall be licensed whose color scheme, identifying design, monogram or insignia to be used thereon shall conflict with or imitate any color scheme, identifying design, monogram or insignia used on taxicabs already operating under this section, in such a manner as to be misleading or tend to deceive or defraud the public. If after a license has been issued for a taxicab, the color scheme, identifying design, monogram or insignia thereof is changed so as to be in conflict with or imitate any color scheme, identifying design, monogram or insignia used by any other person, owner or operator, in such a manner as to be misleading or tend to deceive the public, the license covering such taxicab shall be suspended or revoked. The taxicab owner is expected to comply with these guidelines and regulations.
(C) If a company ceases use of a vehicle as a taxicab, the company operator shall immediately remove the city license plate, company name, taxicab number and all other letters or numbers identifying the vehicle as a taxicab. The company operator shall return the license plate to the city within one business day after the company ceases use of the vehicle as a taxicab. The failure of the company operator to comply with this requirement may result in fines and enforcement procedures.
(D) Every taxicab must have posted on the rear passenger side door a list of all rates charged. The rate must be the same as that set forth in the company application or the most recent change of rate notice provided to the Clerk-Treasurer. Rates must be legible and letters and numbers setting forth rates must be at least one inch in height.
(Ord. 24-2016, passed 11-21-16)