This Chapter establishes sign regulations intended to promote and support economic success in the community while protecting and enhancing aesthetic qualities in the City's business districts and residential neighborhoods; enhancing property values; promoting the use of signs that are complementary in scale, proportion, and style with the developments they support; minimizing visual clutter; and ensuring that signs are designed and located in a manner that minimizes potential hazards to the safety and movement of vehicles and pedestrians. (Ord. 935 § 3 (part), 2015)