The provisions of this chapter shall not apply to or affect the following:
(a) Persons acting pursuant to an order or process of a court of competent jurisdiction;
(b) Persons acting in accordance with their powers and duties as public officials, such as sheriffs and marshals;
(c) Duly licensed auctioneers, selling at auction; and
(d) Any publisher or publication, newspaper, magazine, or other publication which publishes in good faith any advertisement without knowledge of its false, deceptive, or misleading character, or without knowledge that the provisions of this chapter have not been satisfied.
(Ord. 788 § 9 (part), 1999)