(a) No person, or his agent or employee, engaged in or connected with the sale of eyeglasses, ophthalmic lenses, eyeglass frames or mountings, shall include in any advertisement by newspaper, radio, display or otherwise, any statement which in any manner misrepresents any such frames, mountings or other material, or prices for the same, or services or credit terms.
(b) No person, or his agent or employee, engaged in or connected with the sale of eyeglasses, ophthalmic lenses, eyeglass frames or mountings, shall include in any advertisement by newspaper, radio, display or otherwise, any statement advertising the price of lenses or of complete eyeglasses, including lenses, either with or without professional services or credit terms, installment payments or price plans, or the price of any frames or mountings, unless in conjunction therewith the words “without lenses” appear in such a manner as to be clearly discernible, or read in such a manner as to be clearly understood.
(Ord. 72-53. Passed 11-23-53.)
(c) Whoever violates any provision of this section is guilty of a minor misdemeanor. Each such advertisement as set forth herein for the sale of the items or materials specified shall constitute a separate offense.