§ 159.181 PURPOSE AND INTENT.
   (A)   The purpose of this subchapter is to protect and retain the natural scenic beauty of the roadsides throughout the city and to create a comprehensive and balanced system of signs which will facilitate communication. These regulations apply to erecting signs to replace old or new sign placement in the city and to all exterior signs.
   (B)   It is the intent of this subchapter to authorize the use of signs which:
      (1)   Encourage a desirable rural character consistent with the General Plan;
      (2)   Preserve and improve the appearance of the city as a place to live, work, and visit;
      (3)   Eliminate confusing, distracting, or dangerous sign displays which interfere with vehicular traffic;
      (4)   Provide for fair and equal treatment of sign users;
      (5)   Promote efficient administration of the sign ordinance through a complete and understandable sign ordinance; and
      (6)   Provide for eventual elimination of preexisting, nonconforming signs on a fair and equitable basis.
(Prior Code, Ch. 300 § 727.02) (Am. Ord. 7494, passed 5-29-2001)