The purpose and intent of this chapter is to promote and protect the public health, safety, and welfare by:
A. Recognizing that the reasonable display of signs is necessary as a public service and necessary to the conduct of competitive commerce and industry by creating a more attractive economic and business climate within the nonresidential districts of the village.
B. Reducing the depreciation of property values caused by signs that are architecturally incompatible with surrounding land uses and/or buildings by ensuring that all signs within the village are architecturally compatible with existing land uses and/or buildings with regard to size, location, color, construction, materials, and manner of display.
C. Enhancing and protecting the physical appearance of all areas of the village by prohibiting unsightly, dissimilar, inappropriate and excessive numbers of signs.
D. Protecting signs from obstructions by other signs.
E. Restricting signs and signage lighting which increases the probability of accidents by distracting attention or obstructing vision necessary for traffic safety.
F. Ensuring that signs enable the public to locate goods and services and facilities in the village without difficulty or confusion.
G. Recognizing that signs are a constant and very visible element of the public environment and, as such, should meet the same high standards of quality set for other forms of development in the village. (Ord. 96-27, 9-24-1996)