No person shall erect or alter any building or structure or install any tank, vessel or other container in or upon any premises in the village to use, operate and maintain the same as a gasoline station, nor shall any person operate or maintain any of the existing gasoline stations in the village, without first having obtained a license therefor. Gasoline stations with self-service must also offer full service to its customers. (1988 Code § 3-8-2)