(a) Maximum Area. Exterior business signs, where permitted, shall not exceed in the aggregate three square feet of area for each linear foot of lot frontage.
(b) Location. Exterior business signs, where permitted, shall be integral with or attached to the principal building and shall not project more than two feet from the front thereof unless attached to a marquee or sidewalk canopy, nor more than three feet above the parapet wall or roof line. However, for a motor vehicle service station or planned commercial development such a sign displaying only the identifying name or symbol of such station or the identifying name of such development as a whole may be supported on a free-standing structure located in front of such station or development but not projecting over the street line and not located within less than twenty-five feet of the side of any adjacent lot in any residence district. No such free-standing sign shall exceed twenty feet in total height and its sign area shall not exceed fifty square feet.
In the case of a principal use involving no building or structure, exterior business signs, where permitted, shall be set back from the right-of-way line of any street at least one-half as far as the required front yard depth for a principal building in the districts where located, shall not be located within less than twenty-five feet of the side of any adjacent lot in any residence district and shall be located below a horizontal plane fifteen feet above the average level of the ground at the front lot line.
(Ord. 1420. Passed 2-28-66.)