(A) All signs on a property must be coordinated to create an overall appearance in regards to size and color.
(B) Sign area is calculated as the total area of signage and shall include all area bound by a rectangle that encompasses the markings that comprise the sign. For a double-sided, back-to-back, or V-shaped sign, provided the faces are equal in size, only one side shall count towards the sign area. For a three-sided sign, all sides shall count toward the sign area.
(C) Up to 10% of any principal structure facade area which directly abuts and lies generally parallel to the road right-of-way or publicly traveled roadway may be dedicated to signage.
(1) The permitted sign area may be split up into several signs or used for one sign.
(2) Any attached sign that protrudes from a structure two feet or less will be counted as part of the building facade signage.
(3) For commercial buildings that are entirely set back more than 100 feet from the edge of the roadway, 15% of the facade area may be covered.
(4) Facade area may be transferred from one side to another so long as the area used as signage never exceeds 10% of the side it is on.
(5) No credit is given for facade area not directly abutting and lying generally parallel to the road right-of-way or to publicly traveled roadway.
(D) Each property is allowed one freestanding sign, so long as the sign can meet setbacks and its placement does not obstruct lines of sight or pedestrian corridors.
(1) On double-sided, back-to-back, or V-shaped freestanding sign, provided the faces are equal in size, only one side shall count toward the sign area. A V-shaped sign shall not exceed a 90-degree angle. All sides of a three-sided freestanding sign shall count toward the sign area.
(2) Buildings located in a 45 mph speed zone or higher are allowed up to 100 square feet of freestanding sign that shall not exceed 15 feet in height.
(3) Buildings located in a less than 45 mph speed zone are allowed up to 64 square feet of freestanding sign and, for multi-business buildings, are allowed an additional eight square feet for each business after the first. The sign may not exceed ten feet in height.
(4) For corner lots, one freestanding sign conforming to these standards is allowed on each roadway.
(5) Any attached sign that protrudes from a structure more than two feet will be considered a freestanding sign.
(E) There shall be no signage on accessory structures.
(F) Property owners seeking to display more signs than what are allowed in this section or seeking allowances outside of what is allowed in this section may obtain permission to do so with the approval of a sign concept plan. The sign concept plan shall include all existing and proposed signage for the entire parcel. The Planning Commission shall review the sign concept plan and base its decision on the following:
(1) Necessity of the additional signage;
(2) Alternatives to additional signage;
(3) Continuity with signage on adjacent parcels;
(4) Aesthetic impacts; and
(5) Perceived effectiveness of proposed signage.
(G) Uses that depend on patrons arriving by watercraft may use signs and lighting to convey needed information to the public, subject to the following general standards.
(1) No advertising signs or supporting facilities for signs may be placed upon public waters. Signs conveying information or safety messages may be placed in or on public waters by a public authority or a permit issued by the County Sheriff.
(2) Signs may be placed, when necessary, within the shore impact zone if they are designed and sized to be the minimum necessary to convey needed information. They must only convey the location and name of the establishment and the general types of goods or services available. The signs must not contain other detailed information such as product brands and prices, must not be located higher than eight feet above the ground, and must not exceed ten square feet in size.
(3) Other outside lighting may be located within the shore impact zone or over public waters if it is used primarily to illuminate potential safety hazards and is shielded or otherwise directed to prevent illumination out across public waters. This does not preclude use of navigational lights.
(H) Dynamic displays, including displays used for advertising the price of gasoline: Any sign using a dynamic display, in whole or in part, must meet the following operational standards.
(1) Dynamic displays on a property located in a 45 mph or greater speed zone shall not exceed 100 square feet. Only one side of a double-sided, back-to-back, or V-shaped, provided the faces are equal in size, only side shall count toward the cumulative amount of signage allowed. A V-shaped sign shall not exceed a 90-degree angle. All sides of a V-shape or three-sided sign shall count toward the cumulative area of signage. Dynamic displays on a property located in a less than 45 mph speed zone shall not exceed 64 square feet. Only one side of a double-sided, back-to-back, or V-shaped, provided the faces are equal in size, only side shall count toward the cumulative amount of signage allowed. A V-shaped sign shall not exceed a 90-degree angle. All sides of a V-shape or three-sided sign shall count toward the cumulative area of signage.
(2) The dynamic display sign must be located at least 100 feet from any property where there are structures used for residential purposes.
(3) The foil sign image or any portion thereof must have a minimum duration of ten seconds and must be a static display. No portion of the image may flash, scroll, twirl, change color, or in any manner imitate movement.
(4) No sign with dynamic display may exceed a maximum illumination of three-tenths of a foot candle above ambient light level as measured from 50 feet from the sign’s face. All signs with dynamic display having illumination by means other than natural light must be equipped with an automatic dimmer control or other mechanism that automatically controls the sign’s brightness to comply with this requirement. No sign with dynamic display may be of such intensity or brilliance that it interferes with the effectiveness of an official traffic sign, device, signal, or the safety of the public, or located where it would do so as determined by the City Traffic Engineer. If there is a violation of the brightness standards, the adjustment must be made within one business day upon notice of non-compliance from the city.
(5) Electronic graphic display signs must have an automatic dimmer control to produce a distinct illumination change from a higher illumination level to a lower level for the time period between a half-hour before sunset and a half-hour after sunrise.
(6) No portion of any dynamic display sign may fluctuate in light intensity or use intermittent, strobe, or moving light, or light that changes in intensity in sudden transitory bursts, streams, zooms, twinkles, sparkles, or in any manner that creates the illusion of movement.
(7) Signs with dynamic display must be designed and equipped to freeze the sign face in one position if a malfunction occurs. Signs with dynamic display must also be equipped with a means to immediately discontinue the display if it malfunctions, and the sign owner or operator must immediately turn off the display when notified by the city that it is not complying with the standards of this subchapter.
(8) Transition from one static display to another must be instantaneous without the use of special effects, not limited to fading, moving, or blinking. Changes in content must be accomplished in one second or less.
(Ord. passed 4-10-2017; Ord. O-21-21, passed 5-10-2021) Penalty, see § 150.999