This chapter is intended to regulate the size, number, location, and manner of display of signs in the City in a manner consistent with the following purposes.
(a) To protect and further the health, safety and welfare of City residents, property owners and visitors;
(b) To prevent traffic hazards and pedestrian accidents caused by signs that obstruct vision, distract or confuse drivers, or are improperly secured or constructed;
(c) To conserve and enhance community character;
(d) To promote uniformity in the size, number or placement of signs within districts;
(e) To promote the economic viability of commercial areas by minimizing visual clutter and allowing for proper placement of signs to safely direct motorists to their destination;
(f) To balance the public's right to be informed and its desire to avoid visual pollution and hazardous conditions with the rights of businesses and other non-business uses to communicate;
(g) It is further recognized that special circumstances or events may create a need for portable signage for a limited and reasonable period of time;
(h) The purpose of this chapter does not include the regulation of the content or any information included on the sign;
(i) The regulations and standards of this chapter are considered the minimum amount of regulation necessary to achieve a substantial government interest for public safety, aesthetics, and protection of property values.
(Ord. 558. Passed 1-4-22.)