In determining whether public convenience and necessity require the proposed service for which the application is made, the City Council shall investigate and consider:
(A) The demand of the public for the requested service;
(B) The adequacy of the existing service;
(C) The financial responsibility and experience of the applicant;
(D) The effect which the service may have upon existing service.
('61 Code, § 21.17) (Ord. 271, passed - - ; Am. Ord. 538, passed - - )