(A) Unless otherwise specified within this subchapter for a particular type of sign, the area of a sign shall be measured as the area within a single, continuous perimeter composed of any straight line geometric figure which encloses the extreme limits of writing, representation, emblem, logo or any other figure of similar character, together with any frame or other material or color forming an integral part of the display or used to differentiate the sign from the background against which it is placed, excluding only the structure necessary to support the sign.
(B) The area of a freestanding or projecting sign that has two or more faces shall be measured by including the area of all sign faces; except, if two such faces are placed back-to-back and are of equal size and are no more than two feet apart at any point, the area of the two back-to-back faces shall be counted as one face. If the two back-to-back faces are of unequal size, the larger of the two sign faces shall be counted as the one face.
(C) The height of a sign shall be measured as the vertical distance from the highest point of the sign to the grade of the adjacent street or the average grade of the ground immediately beneath the sign, whichever is less, except for billboards as specified herein.
(Prior Code, Ch. XV, § 12.12.06) (Ord. 1977-1, passed 10-10-1977)