Outdoor advertising signs (billboards) shall be permitted under the following conditions.
(A) Outdoor advertising signs (billboards) are permitted only in the commercial and industrial districts.
(B) Outdoor advertising signs are required to have the same setback as other principal structures or buildings in the zone in which they are situated.
(C) Where two or more outdoor advertising signs are along the frontage of a single street or highway, they shall not be less than 1,000 feet apart. A double face (back to back) or a V-type structure shall be considered a single sign.
(D) The total surface area, facing in the same direction of any outdoor advertising sign, shall not exceed 200 square feet.
(E) No outdoor advertising sign shall be erected on the roof of any building, nor have one sign above another sign.
(F) Outdoor advertising signs may be illuminated by reflected light only, provided the source of light is not directly visible and is so arranged to reflect away from the adjoining premises and provided that the illumination shall not be so placed as to cause confusion or a hazard to traffic or conflict with traffic control signs or lights. No illumination involving movement by reason of the lighting arrangement or other devices shall be permitted.
(G) Outdoor advertising signs shall be designed, constructed, operated, maintained, and managed so as to be harmonious and appropriate in appearance with the existing or intended character of the general vicinity and so as the use will not change the essential character of the same area.
(H) Outdoor name or identification signs are exempt from the provisions of this section, provided that all the signs shall be flush with the building wall or roof.
(I) Outdoor advertising signs located along a state primary highway shall be regulated by the provisions specified in M.C.L.A. §§ 252.301 through 252.325.
(Prior Code, § 748.05) Penalty, see § 10.99