(A) As used herein,
EXCESSIVE OR EXORBITANT PRICE shall mean any cost greater than the price for similar goods, services or materials that was imposed or demanded prior to August 24, 1992.
(B) It shall be an unlawful business activity for any vendor or individual, business association, corporation or firm to impose or demand an excessive or exorbitant price for goods, services or materials, including but not limited to fuels, food, medicines, water or other necessities; provided however, that if it can be demonstrated by the seller that the price imposed or demanded, including a reasonable profit, is a reasonable reflection of the cost to the seller or vendor, such sale or activity shall not be affected by this section.
(C) Civil penalties. Each and every violation of this section shall be subject to a fine of $500 per occurrence.
(Ord. O-92-38, passed 9-2-92)