As used in this chapter:
(a) "Sign" means a structure or part thereof, or any device attached to land, buildings, or any object of any nature which displays or includes any letter, model, banner, insignia, device or other representation to direct attention to a person, institution, organization, activity, place, object, product or business.
(b) Signs are herein classified and defined according to contents and use as follows:
(1) Nameplate. A sign indicating only the name, address and/or profession of the person or persons occupying the zoning lot.
(2) Bulletin board. A sign for announcements located on the lot of a public or semi-public institution.
(3) Real estate and development. A sign directing attention to the promotion, development, rental, sale or lease of property on which it is located, or a sign indicating the name, owner or manager of a development.
(4) Business. A sign displaying the name of a business or establishment, goods or commodities sold and/or services rendered on the zoning lot on which the sign is located. Includes directory signs listing the names of more than one such business or establishment or individuals, and services, of interest to the traveling public.
(5) Travel information. A sign designed to give route and other general information, including locations of lodging and eating places or vehicle services, of interest to the traveling public.
(6) General advertising. A sign directing attention to a business, product, service, entertainment or any other activity conducted, sold or offered elsewhere than upon the lot on which the sign is located. Such general advertising signs, if not classified as informational or directional signs, shall be deemed billboards and are prohibited.
(7) Directional. A sign indicating a direction or a location to which traffic is requested to move either on the same or another lot.
(8) Political. A sign advocating action on a public issue, a political party or a candidate for public office.
(c) Signs are herein classified and defined according to design as follows:
(1) Flat or wall. A sign erected on and parallel to, painted on the surface of or integral with the wall of any building.
(2) Projecting. A sign erected on the outside wall of a building and which projects out at an angle therefrom.
(3) Marquee. A sign attached to the underside, topside or face of a marquee roof over a walk or permanent awning.
(4) Roof. A sign erected upon and completely over the roof of any building.
(5) Pole. A sign with not more than two faces which is supported wholly by a pole or poles and designed so as to permit pedestrian or vehicular traffic thereunder.
(6) Ground. A sign with not more than two faces close to the ground which is supported by one or more uprights, poles or braces. Its bottom shall be not more than four feet above the surface of the ground.
(7) Temporary. A sign applying to a seasonal or other brief activity constructed of cloth, paper or fabric of any kind with or without a frame.
(8) Window. A sign painted on, attached or affixed to the interior or exterior surface of windows or doors of a building or otherwise intended to be seen through a window or door.