The following signs shall be permitted in commercial and industrial districts and subject to the stated regulations:
(A) Generally. No sign shall be erected or maintained in any category of commercial (neighborhood or highway) or industrial zoning districts, except to identify only the name of the owner, trade name, trademark or product symbol, products sold and/or the business activity conducted on the premises upon which the sign is located, in conformity with the following general regulations, unless otherwise specified in the subarea requirements of this article;
(B) Building-mounted/wall signs.
(1) Area.
(a) On lots less than two acres:
1. Total sign area of all building signs shall not exceed 5% of the total wall area for all walls that directly face a public street or parking lot; and
2. No single building sign shall exceed 24 square feet.
(b) On lots of two acres or more but less than five acres:
1. Total sign area of all building signs shall not exceed 6% of the total wall area for all walls that directly face a public street or parking lot; and
2. No single building sign shall exceed 36 square feet.
(c) On lots of five acres or more:
1. Total sign area of all building signs shall not exceed 7% of the total wall area for all walls that directly face a public street or parking lot; and
2. No single building sign shall exceed 60 square feet.
(2) Height. Signs shall have a maximum height equal to the eave line.
(3) Illumination. In no event shall any illuminated building-mounted sign be allowed within 150 feet of the nearest residential district or development, with this distance being measured from the nearest portion of the sign to the nearest property line contained within any such residential district or development.
(C) Freestanding signs.
(1) Area. Each sign shall have a maximum area based on the lot size of the property as follows:
1. On lots less than two acres: 24 square feet;
2. On lots of two acres or more but less than five acres: 40 square feet; and
3. On lots of five acres or more: 60 square feet.
(2) Height.
1. For non-shopping centers, individual businesses, signs shall have a maximum height of ten feet;
2. For non-shopping centers, individual businesses, signs shall have a maximum height of ten feet;
3. Freestanding signs for multiple tenant developments shall not exceed 60 square feet in area and shall not exceed ten feet in height; and
4. Identification signs for shopping center developments containing multiple tenants shall be required to be designed to accommodate space for a minimum of two secondary tenants in addition to the primary major tenant in the development.
(3) Illumination. Signs may be illuminated as approval by Town Administrator or his or her delegate.
(4) Shopping center development identification signs. Shopping centers, typically containing multiple tenants such as retail or other commercial centers which meet the following square footage requirements, shall be eligible for one freestanding development identification sign per street frontage classified as an arterial or collector adjacent to the property upon which the shopping center development is located. The street frontage for a shopping center development which is designed to have individual freestanding tenants on platted lots or tracts that are included within the shopping center shall be calculated based upon the cumulative arterial or collector street frontage of such lots or tracts which are part of the respective shopping center development. Multiple buildings planned as part of the same shopping center development may use the cumulative total square footage of such buildings; however, any building used in such total shall then be ineligible for any additional freestanding signage.
(Ord. 382, passed 7-8-2021)