(a) Design Requirements.
(1) Signs shall not resemble the color, shape, design or other characteristics of any Traffic Control Signs, Directional Signs or Warning Signs directed or maintained by the state, city, or any railroad, public utility, or similar agency concerned with the protection of the public health and safety.
(2) The Primary Image of the Sign shall display only the name of the business in text or by Logo. Additional text, graphic, or image displayed on the Sign Face will be considered a Secondary Image and shall not exceed 20% of the maximum permitted area of the Sign Face.
(3) Any Multi-Faced Sign shall consistently display the same name, message and graphics on all of the Sign Faces.
(4) Reverse sides of Signs shall be unobtrusive and must blend with the surroundings.
(5) Reverse sides of all Permanent Signs and structural supports must be completely enclosed.
(b) Landscaping.
(1) The base of all permanent Ground Signs shall be effectively landscaped with living plant material and maintained in good condition at all times.
(2) The minimum landscaped area shall extend at least two feet beyond all Sign Faces or supporting structures in all directions.
(3) Exposed foundations must be constructed with a finished material such as brick, stone, or wood, or be screened with evergreens to the top of the anchor bolts.
(4) The landscaped area shall include all points where the Sign’s structural supports attach to the ground.
(c) Lighting.
(1) Signs shall be illuminated only by the following means when lighting is permitted:
A. By a white, stable, stationary light of reasonable intensity, directed solely at the Sign Face and/or otherwise prevented from beaming directly onto adjacent properties or Public Right-Of-Ways. Light fixtures shall be screened from view by site grading or evergreen shrubs. No exposed light sources are permitted.
B. By white interior light of reasonable intensity with Primary and Secondary Images lit or silhouetted on an opaque background. The background must be opaque. No additional background lighting or illuminated borders or outlines shall be permitted.
C. In the B-1, B-2, to a level of 20 foot candles on the surface of the sign. Illumination of signs in the DRD district will be determined by Planning Commission.
D. In all other non-residential zoning districts, internal or external lighting with a maximum illumination of 50 foot candles on the surface of the sign.
(2) The level of illumination emitted or reflected from a Sign shall not be of an intensity sufficient to constitute a demonstrable hazard to vehicular traffic on any Public Right-Of-Way or parking lot from which the sign may be viewed.
(d) Animation And/or Movement.
(1) Animation and/or movement of the Sign’s message or images are prohibited.
(2) Animation and/or movement includes electronic and mechanically produced special effects such as star bursts, fireworks, sparkler, moving pictures, live video, recorded video, revolving images, shimmy movement, zooming in and out, and other things incorporated into a message for the purpose of drawing extended attention from a motorist or pedestrian.
(Ord. 51-08. Passed 11-4-08.)